How can colour + trends innovate franchises?

Colour -

Trend -

Play -

Colour - Trend - Play -

Case study LEGO Friends

At LEGO, I led the development of new colour palettes within the Friends franchise, collaborating closely designers and stake holders. My role focused on bringing a fresh perspective to colour — using it as a strategic design tool to rejuvenate the brand and enhance its visual identity. (Due to IP/ NDA constraints, actual work can't be shared; mock‑ups are provided to convey the creative vision)

Case study Mobile Tiny House 41735

Researched and curated trends to inform product development and brand identity. Converted insights into a distinctive vision, produced mood boards/material studies, led forecasting workshops, and presented strategic recommendations to leadership which led to commercial value and becoming a “trend ambassador” and colour expert at The LEGO Group.

Case study Mobile Tiny House 41735. (Due to IP/ NDA constraints, actual work can't be shared; fake mock‑ups are provided to convey the creative process)

Colour -

Trend -

Play -

Colour - Trend - Play -

LEGO

Trends in Play

Collaborated across The LEGO Group as a trend/colour consultant to work on models and concepts.

By translating trend research into seasonal palettes, mood boards and material explorations. Presented colour strategies to designers, leadership and external stakeholders; led forecasting workshops to align teams.