Translating insights into innovative product direction

Collaborative work with major franchises at The LEGO Group

Strategic recommendations and trend-driven concepts

Franchise collaborations, consumer-driven product concepts

Repeats, surface patterns, and print collections

Technical specs: colourways, colour separations, scale, repeat info

Software: Adobe Illustrator, Photoshop, CAD tools, Clo3D, Pointcarre, TexGen, or industry-specific tools

Knowledge of substrates, fiber types, weave/knit structures, dye/print processes

Production experience: sampling, lab dips, production troubleshooting

Sustainability practices or material innovation (if applicable)

High-quality mockups and real samples/photos

Clear presentation of process (mood -> sketches -> final art -> tech spec)

User research & empathy: user interviews, surveys, usability testing, persona & journey mapping

Problem framing & strategy: defining product goals, success metrics, prioritization, product-market fit

Collaboration & communication: cross-functional teamwork, stakeholder management, presenting & storytelling

Project & time management: roadmaps, sprint processes, prioritization, requirement decomposition

Facilitation for play — guiding inclusive, open-ended sessions

Curiosity & experimentation — encouraging trial, failure, and iteration

Sensory exploration — using touch, color, texture, sound, movement

Improvisation & spontaneity — adapting activities in the moment

Storytelling & narrative building — creating characters, scenarios, prompts

Game-design basics — rules, goals, mechanics, and scaffolding play

Prototyping & low-fi making — quick models, mock-ups, and hacks

Collaboration & co-creation — group problem-solving and shared authorship